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Along with encouraging people not to give or accept bribes, the Clean Election Campaign also sets out to remind people of the qualities needed for a good leader. The following text was distributed alongside the pledge forms in a recent Kenyan CEC.
Every leader aspiring to elected office should possess the following qualities:
Who we are: Initiatives of Change (IofC) is a world-wide movement of people of diverse cultures and backgrounds, who are committed to the transformation of society through changes in human motives and behaviour, starting with their own.
Purpose: We work to inspire, equip and connect people to address world needs, starting with themselves, in the areas of trustbuilding, ethical leadership and sustainable living.
Omnia Marzouk, President, IofC International
'Nothing lasting can be built without a desire by people to live differently and exemplify the changes they want to see in society.'