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Each year one percent of the world’s arable land is lost due to desertification and drought in the ‘drylands’, the third of the Earth’s land surface that produces 44% of the world’s food. Millions there are being forced to move to more productive land, and this is a major cause of conflict.
Yet, growing evidence shows this land degradation can not only be halted. It can be reversed.
The REDL initiative exists to inspire, equip and connect people – and their organizations – to achieve sustainable land management on a planetary scale, as a path to peace.
Initial activities include co-organizing conference events in Switzerland, with the UNCCD; a pilot project to build trust for sustainable land management in Baringo County, Kenya; outreach at UN events; support for IofC’s teams and initiatives in the drylands; and short films on the human factor in land management.
Inspire people – to give land restoration and protection the attention it deserves
Equip people – with values of global responsibility and tools for intercultural trustbuilding, good governance and living sustainably, pre-conditions for sustainable land management
Connect people – linking restoration projects and practitioners with governments, industry and citizens
Who we are: Initiatives of Change (IofC) is a world-wide movement of people of diverse cultures and backgrounds, who are committed to the transformation of society through changes in human motives and behaviour, starting with their own.

Purpose: We work to inspire, equip and connect people to address world needs, starting with themselves, in the areas of trustbuilding, ethical leadership and sustainable living.
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Omnia Marzouk, President, IofC International
'Nothing lasting can be built without a desire by people to live differently and exemplify the changes they want to see in society.'