For too many men, gender equality of opportunity at the workplace may not seem to be a sustainability issue for business. But Shishir Joshipura of SKF corporation insists that ‘a car needs all four wheels. You can’t drive it on two. You can’t exclude half of humanity.’ Joshipura, the country head in India for the Swedish ball bearings company, says that when he was appointed to the role in 2009 only one in 25 managers was a woman. Today 18 of the 25 top managers are women in a company that touches people’s lives ‘from first thing in the morning till night’ through household appliances.